Building a stronger blue economy through species identification technology
Many at-risk fish species are hard to distinguish by eye.
Can you tell how many tuna species are here?
Answer: X species
An inability to verify species identity throughout seafood supply chains contributes to seafood substitution, mislabeling, and fraud.
For example, when you purchased Red Snapper:
There’s a chance you actually bought one of these instead:
From fisheries observers to port authorities to retailers, accurate species identification is crucial at all stages of the supply chain.
In fact, mistakes in fish identification contribute to illegal, unreported, and unregulated fishing, which causes global financial losses valued at over $36 billion each year.
Introducing iCatch
Making species identification accessible to all.
iCatch is a mobile app that combines predictive AI technology with precision genomic testing to take the guesswork out of species identification. This task was previously only possible with expensive equipment, specialized expertise, and a lot of time. iCatch works with whole fish and fish products, including fins and fillets.
With iCatch anyone, anywhere, and at any scale can identify hard-to-distinguish fish species.
Easy to use
iCatch does not require specialized knowledge or training to use. Simply take a photo of the target specimen and use a rapid genomic test when prompted.
Cost-effective
By combining advances in AI and genomics, we’ve made iCatch more accurate but cheaper than other available technologies.
Scalable
Identifying species is easy with iCatch. Our predictive AI technology can identify fish in seconds, with a rapid genomic test confirming results in under 30 minutes.
Let’s take the guesswork out of fish identification, for a stronger, more sustainable blue economy.
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